Europatat is excited to announce the final program and distinguished speakers for its upcoming annual event, the Europatat Congress. Set to be held on 24 May 2024 at the Radisson Collection Hotel Grand Place Brussels (Belgium), this year’s Congress will focus on the theme “European Potato Trade in 2030: a sector in transition” exploring the challenges and opportunities shaping the future of the potato sector in Europe.

The Europatat Congress serves as a pivotal platform for potato stakeholders to convene, exchange insights, and shape the future of the sector in the EU and beyond. With a line up featuring renowned experts and legislators, this year’s congress promises to deliver valuable perspectives on the main environmental, economic and social challenges for the potato production and trade for the coming years, but also on the solutions and opportunities that new tools and techniques can deliver.

Final programme and speaker’s line up:

  • 10:30h – 11:30h: ADAPT session
  • 11.45h – 13.00h: Opening session & Keynote speech
    • Welcome by Moderator: Rose O’Donovan, EU agri journalist and Editor of AGRA FACTS
    • Opening speech by Tigran Richter, President of Europatat
    • How to stay relevant for people and society tomorrow and the day after tomorrow”, keynote speech by Rik Vera, Author, futurologist, business philosopher and keynote speaker
  • 13:00h – 14:30h: Presentation by Platinum Sponsor followed by networking lunch
    • MELENDEZ X RE EVOLUTION” by Sergio Calvo, Chief information Officer Patatas Meléndez
  • 14:30h – 15:55h: Focus session “European Potato Trade in 2030: a sector in transition
    • Introductory speech by Pierre Bascou, Director for Markets and acting Deputy Director-General for Markets and International at DG Agri – European Commission
    • Panel discussion with the participation of:
      o Klaus Berend, Director for the Directorate Food Safety, Sustainability and Innovation at DG Sante – European Commission
      o Lieven Van Waes, Agronomist / Senior Policy Advisor at the Flemish Agency for Agriculture and Fisheries in Belgium
      o Erika den Daas, Manager Director at Meijer Potato
      o Santiago Campos Martinez, Policy Advisor at ASAJA Brussels Office to the EU
  • 15:55h – 16:00h: Closing & announcement of Europatat’s actions for the International Day of Potato 
    • Berta Redondo Benito, Secretary General Europatat

For more information about speakers’ biographies, please visit

Register today and don’t miss the opportunity to join the annual gathering of the European potato community!


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