After a short break to prepare new and exciting materials, our joint promotion campaign “Potatoes, Prepare to be surprised – Europe’s favourite since 1536” is back!
This year we want to add a focus on the positive nutrition characteristics of potatoes on top of the versatility message that remains at the core of our campaign.
With this objective in mind, we have prepared new “Potato facts” animations, the first one highlighting the great health benefits of carbohydrates, which provide essential energy and contribute to brains and muscle function.
In addition, and to promote new potatoes in season now, we have also prepared a delicious and easy recipe of Hawaiian-style potato, pineapple and bacon bake, which can also be prepared with the air-fryer.
On top of the official languages of the campaign (English, French and Dutch), both the animation and the recipe are also available in German, Italian, Spanish and Polish.
Don’t hesitate to share with your colleagues, family and friends these materials, or any of the 300+ potato recipes that you will find on the website www.preparetobesurprised.eu.
Be sure to check out all the material and get involved. Your support makes a difference!
